Interpreting Zohran Mamdani's Style Choice: What His Suit Tells Us Regarding Contemporary Masculinity and a Changing Culture.
Coming of age in the British capital during the 2000s, I was constantly surrounded by suits. You saw them on businessmen hurrying through the Square Mile. You could spot them on dads in Hyde Park, playing with footballs in the golden light. Even school, a inexpensive grey suit was our required uniform. Traditionally, the suit has functioned as a uniform of seriousness, signaling authority and performance—traits I was told to aspire to to become a "adult". Yet, until lately, my generation seemed to wear them less and less, and they had largely disappeared from my mind.
Subsequently came the newly elected New York City mayor, Zohran Mamdani. Taking his oath of office at a private ceremony dressed in a subdued black overcoat, crisp white shirt, and a distinctive silk tie. Riding high by an innovative campaign, he captivated the public's imagination unlike any recent contender for city hall. Yet whether he was cheering in a hip-hop club or appearing at a film premiere, one thing was largely constant: he was almost always in a suit. Loosely tailored, modern with unstructured lines, yet traditional, his is a quintessentially middle-class millennial suit—that is, as common as it can be for a cohort that rarely bothers to wear one.
"The suit is in this weird position," says men's fashion writer Derek Guy. "It's been dying a slow death since the end of the Second World War," with the significant drop coming in the 1990s alongside "the advent of business casual."
"It's basically only worn in the strictest settings: marriages, memorials, and sometimes, court appearances," Guy explains. "It is like the traditional Japanese robe in Japan," in that it "essentially represents a custom that has long ceded from everyday use." Numerous politicians "wear a suit to say: 'I represent a politician, you can trust me. You should support me. I have legitimacy.'" Although the suit has traditionally signaled this, today it enacts authority in the attempt of winning public trust. As Guy clarifies: "Since we're also living in a democratic society, politicians want to seem approachable, because they're trying to get your votes." To a large extent, a suit is just a nuanced form of drag, in that it performs masculinity, authority and even closeness to power.
This analysis stayed with me. On the rare occasions I require a suit—for a wedding or black-tie event—I dust off the one I bought from a Tokyo department store a few years ago. When I first picked it up, it made me feel refined and expensive, but its slim cut now feels passé. I imagine this sensation will be only too familiar for numerous people in the global community whose parents originate in other places, particularly developing countries.
It's no surprise, the everyday suit has fallen out of fashion. Similar to a pair of jeans, a suit's silhouette goes through cycles; a particular cut can therefore define an era—and feel quickly outdated. Take now: more relaxed suits, reminiscent of Richard Gere's Armani in *American Gigolo*, might be in vogue, but given the cost, it can feel like a considerable investment for something destined to fall out of fashion within five years. But the appeal, at least in some quarters, persists: in the past year, department stores report suit sales increasing more than 20% as customers "shift from the suit being daily attire towards an desire to invest in something exceptional."
The Politics of a Accessible Suit
Mamdani's preferred suit is from a contemporary brand, a Dutch label that sells in a mid-market price bracket. "He is precisely a reflection of his upbringing," says Guy. "A relatively young person, he's not poor but not extremely wealthy." To that end, his moderately-priced suit will appeal to the group most likely to support him: people in their thirties and forties, college graduates earning middle-class incomes, often discontented by the expense of housing. It's precisely the kind of suit they might wear themselves. Not cheap but not lavish, Mamdani's suits arguably don't contradict his proposed policies—which include a rent freeze, building affordable homes, and fare-free public buses.
"It's impossible to imagine Donald Trump wearing this brand; he's a Brioni person," observes Guy. "He's extremely wealthy and grew up in that New York real-estate world. A status symbol fits naturally with that elite, just as more accessible brands fit well with Mamdani's cohort."
The legacy of suits in politics is extensive and rich: from a well-known leader's "shocking" beige attire to other national figures and their suspiciously polished, tailored sheen. As one UK leader learned, the suit doesn't just dress the politician; it has the power to define them.
The Act of Normality and Protective Armor
Maybe the point is what one academic refers to the "enactment of ordinariness", invoking the suit's long career as a uniform of political power. Mamdani's specific selection taps into a studied modesty, neither shabby nor showy—"conforming to norms" in an unobtrusive suit—to help him connect with as many voters as possible. However, some think Mamdani would be cognizant of the suit's military and colonial legacy: "This attire isn't neutral; scholars have long pointed out that its contemporary origins lie in imperial administration." It is also seen as a form of defensive shield: "It is argued that if you're from a minority background, you might not get taken as seriously in these traditional institutions." The suit becomes a way of signaling credibility, particularly to those who might question it.
Such sartorial "changing styles" is hardly a recent phenomenon. Indeed historical leaders once donned formal Western attire during their early years. Currently, certain world leaders have started exchanging their typical fatigues for a black suit, albeit one without the tie.
"Throughout the fabric of Mamdani's public persona, the tension between insider and outsider is visible."
The attire Mamdani chooses is deeply symbolic. "Being the son of immigrants of South Asian heritage and a progressive politician, he is under pressure to meet what many American voters look for as a marker of leadership," notes one author, while at the same time needing to navigate carefully by "avoiding the appearance of an establishment figure betraying his non-mainstream roots and values."
But there is an sharp awareness of the different rules applied to who wears suits and what is interpreted from it. "That may come in part from Mamdani being a millennial, able to assume different personas to fit the situation, but it may also be part of his diverse background, where adapting between cultures, customs and attire is typical," commentators note. "White males can go unnoticed," but when others "seek to gain the authority that suits represent," they must meticulously navigate the expectations associated with them.
Throughout the presentation of Mamdani's official image, the tension between belonging and displacement, insider and outsider, is visible. I know well the awkwardness of trying to conform to something not designed with me in mind, be it an cultural expectation, the culture I was born into, or even a suit. What Mamdani's style decisions make clear, however, is that in public life, image is never without meaning.